Case Study: Roomzzz Aparthotels achieves centralized, revenue-driving loyalty with Cendyn

Roomzzz Aparthotels masters the art of loyalty

Roomzzz Aparthotels, a UK luxury aparthotel brand, needed a way to grow loyalty, increase repeat bookings and offer exclusive member rates across its estate. To power its Perkzzz loyalty programme, Roomzzz partnered with Cendyn and Avvio, implementing Cendyn’s eLoyalty platform alongside Avvio’s booking engine to centralize and scale its member offerings.

Cendyn delivered an integrated solution that connected the eLoyalty platform to the Avvio booking engine, enabling member-only rates, a personalized guest experience and a simplified, centralized loyalty programme across the enterprise. The result is a streamlined Perkzzz programme that drives revenue and repeat bookings while making loyalty management easier for Roomzzz—achievements credited to Cendyn’s integration.

Roomzzz Aparthotels

Robert Alley

Chief Operating Officer