Case Study: Red Lion Hotels Corporation achieves award-winning site-wide e-commerce merchandising and increased direct bookings with Cendyn (HeBS Digital)

Red Lion Hotels Corporation - Customer Case Study

Red Lion Hotels Corporation faced a digital commerce challenge: their previous website did not support perpetual merchandising or true e-commerce on every page, and they needed an agency partner that truly understood the hospitality marketplace. To solve this, Red Lion engaged Cendyn to provide a hospitality-focused digital marketing and technology solution.

Cendyn, through its HeBS Digital team, implemented a new website built on the smartCMS content management system, enabling sitewide merchandising and ecommerce capabilities. Within months of launch the site won an industry award, and Cendyn’s daily collaboration helped Red Lion drive more guests to its hotels while allowing the marketing team to focus more on the on-property guest experience.

Red Lion Hotels Corporation

Bill Linehan

Chief Marketing Officer