Cendyn
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Case Study: Portola Hotel & Spa achieves 2,089% return on ad spend with Cendyn
A Cendyn Case Study
Portola Hotel & Spa Achieves 2,089% Return on Ad Spend with Cyber Monday Campaign
Portola Hotel & Spa, a nautical‑inspired property in Monterey, engaged Cendyn to address business goals including increasing direct bookings, filling occupancy, driving website traffic and boosting brand awareness. Cendyn delivered a focused digital marketing solution—a one-week Cyber Monday promotion leveraging Facebook ads, SEM, display banners and email marketing.
Cendyn’s campaign promoted 30% off the best available rate and drove measurable results: a 2,089% return on ad spend, 53,000+ Facebook ad impressions and 725 room nights booked, producing a clear lift in bookings and revenue for Portola Hotel & Spa.
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