Case Study: LUMA Hotel Times Square achieves 13x ROAS and 410 nights booked with Cendyn

Multichannel Cyber Monday Campaign

LUMA Hotel Times Square, a newly opened NYC property, faced a slow winter season and needed to boost brand awareness and drive direct bookings. Cendyn ran a multichannel Cyber Monday promotion—featuring a limited‑time 35% off rooms and suites plus complimentary sangria and Wi‑Fi and a four‑day pre‑access sale for past guests—to generate urgency and win incremental bookings during the hotel's need period.

Cendyn’s campaign delivered measurable results: 83 bookings that filled 410 room nights, a 13x return on investment (1,338% ROAS), and increased occupancy and brand impressions. The effort also produced actionable insights for LUMA—use stand‑alone brand campaigns, feature limited‑time offers, and provide pre‑access to past guests—to sustain higher traffic, CTR, and direct bookings.

LUMA Hotel Times Square