Cendyn
67 Case Studies
Case Study: La Fonda on the Plaza achieves 46% revenue growth and 64% more room nights with Cendyn
A Cendyn Case Study
Lowering distribution costs with an average cost-of-sale of 5.6% on the hotel website
La Fonda on the Plaza, a historic luxury hotel in Santa Fe, partnered with Cendyn to boost direct bookings, reduce distribution costs, and grow its marketing opt-in list. Cendyn delivered an award-winning responsive website and multichannel digital services—SEM, ongoing SEO, online media, email marketing, and reservation abandonment programs—to drive awareness and bookings.
Cendyn’s solution centered on a Limited Time Offer landing page and coordinated campaigns across channels, producing rapid, measurable gains: direct website revenue +46% YoY, room nights +64% YoY, 1,853% total ROI, a 5.4% cost of sale, and the site earned 18× its initial investment within the first month post-launch.
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