Cendyn
67 Case Studies
Case Study: La Fonda on the Plaza achieves 68% website traffic growth and 3,173 email sign-ups with Cendyn sweepstakes campaign
A Cendyn Case Study
La Fonda on the Plaza's success with a sweepstakes campaign
La Fonda on the Plaza, a historic Santa Fe hotel, was launching its Artist in Residence program and needed to raise awareness for the live-painting events, increase brand loyalty, and grow its email marketing list. The hotel partnered with Cendyn and used Website Design & Creative Services to develop a promotional strategy that would engage guests and the broader Santa Fe art audience.
Cendyn implemented a multichannel sweepstakes campaign featuring a dedicated landing page, countdown banner, email promotion, homepage lightbox, SEM sitelink extensions, paid and organic social, and a TripAdvisor special offer. The campaign drove a 68% year-over-year increase in website traffic, generated 3,173 email sign-ups, and achieved 607 social shares during the campaign flight.
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