Cendyn
67 Case Studies
Case Study: La Fonda on the Plaza achieves a 58x return and recovers 434 bookings with Cendyn's reservation abandonment tools
A Cendyn Case Study
La Fonda on the Plaza Recovers Revenue with Abandonment Tools
La Fonda on the Plaza faced growing competition for travelers’ attention and needed a way to convert website traffic into completed bookings and win back users who abandoned the booking process. They worked with Cendyn to deploy reservation-abandonment tools — specifically Reservation Abandonment Lightbox Displays and Reservation Abandonment Emails — to increase conversion rates and protect their marketing investments.
Cendyn implemented lightbox pop-ups and targeted abandonment emails that promoted La Fonda’s top packages and key amenities, prompting users to re-enter the booking engine. The campaign recovered 434 bookings and delivered a 58× return on investment, helping La Fonda on the Plaza boost online revenue and reclaim lost reservations.
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