Cendyn
67 Case Studies
Case Study: InterContinental Minneapolis - St. Paul Airport increases reach and website traffic with Cendyn Gmail Ads
A Cendyn Case Study
InterContinental Minneapolis – St. Paul Airport increases reach and website traffic with Gmail Ads
InterContinental Minneapolis - St. Paul Airport partnered with Cendyn to drive book-direct traffic by reaching potential guests planning travel to the Minneapolis–St. Paul area. The hotel sought a targeted digital marketing solution to raise brand awareness and funnel travelers to its website.
Cendyn designed and launched a Gmail Ads campaign featuring rich imagery, clear calls-to-action and links, and used In‑Market Audience targeting to reach travelers actively planning trips to MSP. Over 11 months the campaign delivered 25,993 impressions, a 26% CTR and 6,774 clicks, plus 110 Gmail clicks to the website and 38 Gmail saves, demonstrating strong reach, engagement and increased website traffic.
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