Case Study: Hotel Granduca achieves repeat bookings and bottom-line improvement with Cendyn CRM

Hotel Granduca - Customer Case Study

Hotel Granduca, a Tuscan villa–inspired luxury hotel in Austin, faced intense competition and needed a more strategic, targeted marketing approach to attract travelers and drive repeat business. The independent property partnered with Cendyn as its CRM and marketing technology partner to deliver personalized, timely communications that would help the hotel stand out from larger brands.

Cendyn provided hospitality-specific CRM tools that let Hotel Granduca curate precise guest lists, turn hotel data into actionable campaigns, and send personalized messages at the right time. The result was direct, bottom-line improvement to CRM efforts—greater brand awareness, increased repeat guest stays, and year-over-year revenue growth—along with faster, more efficient campaign execution.

Hotel Granduca

Ray DeJohn

Director of Sales & Marketing