Case Study: Golden Nugget achieves 72% increase in First Time Depositors and lower CPA with Cendyn Digital Marketing

Golden Nugget's success with Cendyn's digital marketing services

Golden Nugget, an American chain of luxury hotels and casinos and the #1 online casino in New Jersey, needed a way to cut through the crowded gaming market and drive registered users and First Time Depositors (FTDs) while navigating changing regulations. To address this, Golden Nugget engaged Cendyn and its Digital Marketing services to create more personalized, multi-channel campaigns that would better engage their audience and showcase the brand.

Cendyn implemented a comprehensive digital marketing strategy across Display, Paid Search, Social, and YouTube, driving traffic to Golden Nugget’s website and mobile app and optimizing channels continuously. As a result, Golden Nugget achieved year-over-year growth since 2016, a 72% increase in First Time Depositors, a 17% decrease in cost per FTD, and a 60% conversion rate from registrations to First Time Depositors.

Golden Nugget