Case Study: Fontainebleau Miami Beach achieves profitable channel growth and a doubled database with Cendyn

Fontainebleau Miami Beach - Customer Case Study

Fontainebleau Miami Beach, the iconic 1,500‑room oceanfront resort, needed an easier way to segment, organize and collect guest and prospect data so they could better understand loyal customers and find more guests like them. After evaluating options, the hotel selected Cendyn and its CRM and digital marketing services for a simple, integrated solution and hands‑on account support.

Cendyn implemented a unified CRM plus digital marketing stack with transparent reporting and advanced targeting, plus proactive guidance from its account team, enabling the Fontainebleau team to act on data quickly. As a result, Fontainebleau doubled the size of its database, exceeded goals in its most profitable channels, improved channel mix and targeting, and achieved more nimble, cost‑effective marketing—outcomes Fontainebleau attributes directly to Cendyn.

Fontainebleau Miami Beach

Josh Herman

Executive Director, Marketing and PR