Case Study: Equinox Hotels achieves 1100% ROAS and drives direct bookings with Cendyn

Equinox Hotel Hudson Yards' success with Google Hotel Ads

Equinox Hotels Hudson Yards needed to reclaim market share from OTAs and drive more direct bookings, so they engaged Cendyn to develop a Google Hotel Ads strategy as part of their Digital Marketing efforts.

Cendyn’s metasearch team implemented strategic bid optimizations and integrated Google Ads lookalike and remarketing audiences across SEM, GDN, and GHA—adjusting bid multipliers by device, location, length of stay, booking window, and travel dates—which resulted in 25 bookings, 40 nights booked, and an 1100% ROAS (11x) over two months while improving the hotel’s position on Google Hotel Ads.

Equinox Hotels