Case Study: The Maven Hotel achieves a 37% increase in bookings and stronger mobile visibility with Cendyn

Denver Hotel improves mobile-first-strategy with Google AMP

The Maven Hotel, a new property in Denver’s Dairy Block, needed to boost search visibility and engage mobile visitors to showcase its prime location. Cendyn was brought in to support the hotel’s mobile-first strategy, targeting improved organic performance and user engagement on smartphones using Google AMP.

Cendyn implemented Google AMP on the site’s top pages to improve mobile SERP presence, page speed and user experience; four months after launch bookings initiated increased ~36.8% (rounded to 37%), unique visitors rose ~17.3% (17%), and bounce rate fell about 1.4% (≈1.5%), delivering measurable gains in mobile traffic and engagement.

The Maven Hotel