Case Study: Cheeca Lodge & Spa achieves 547 bookings, 1,878 nights and a 14X ROAS with Cendyn

Cheeca Lodge & Spa Drove Bookings with a Reopening Limited Time Offer

Cheeca Lodge & Spa, a resort in the Florida Keys, needed to rapidly fill rooms after closing for several months due to structural damage from Hurricane Irma and sought to drive high-volume bookings for its grand reopening. Cendyn partnered with the property to design a two-month reopening promotion, deploying a Limited Time Offer and a focused multichannel marketing push to rebuild awareness and capture early demand.

Cendyn implemented a full-funnel campaign—using GDN for awareness, SEM for search intent, DRM for users who initiated bookings, and a website countdown clock to create urgency—centered on a 20% off plus $250 resort credit offer. The campaign delivered 547 bookings and 1,878 nights with a 14X ROAS, quickly restoring occupancy and proving the effectiveness of Cendyn’s targeted reopening strategy.

Cheeca Lodge & Spa