Case Study: Borgata Hotel Casino & Spa achieves optimized revenue and smarter pricing with Cendyn's guestrev

Borgata Hotel Casino & Spa - Customer Case Study

Borgata Hotel Casino & Spa, Atlantic City’s market-leading destination resort, faced the challenge of moving beyond a simple comps vs. rack-rate model to a more scientific, segmented approach that priced guests by their total value across its 2,800-room properties. Wanting state-of-the-art revenue optimization, Borgata selected Cendyn’s guestrev revenue management system (formerly Rainmaker) to deliver sophisticated, data-driven pricing and demand forecasting.

Cendyn’s guestrev continuously runs 75+ equations, integrates tightly with Borgata’s PMS and distribution channels, and delivers optimized rates directly to call-center agents and the hotel website, reducing training and call times. The solution enabled smarter guest segmentation, higher-value bookings and increased casino revenue from hotel customers, while producing measurable operational savings in labor and energy — outcomes Borgata credits to Cendyn’s guestrev and now uses as a core part of its revenue strategy.

Borgata Hotel Casino & Spa

John Forell

Vice President Information Technology