Case Study: Red Lion Hotels Corporation achieves 40.4% organic revenue growth year-over-year with Cendyn

Boosting Organic Revenues by 40.4% Year-Over-Year

Red Lion Hotels Corporation partnered with Cendyn to improve search engine rankings and boost organic performance while keeping up with Google algorithm updates. Cendyn worked on a destination-focused SEO program that included content creation (notably a dedicated "Journeys" section highlighting regions, seasons and travel types) and ongoing local listings management.

Cendyn’s implementation — combining the Journeys content hub, ongoing destination SEO and consistent local listings — delivered strong, measurable results: organic search revenue grew 40.4% year‑over‑year, organic search traffic rose 35.6% YoY, and local Google 3‑Pack visibility increased 145.9% YoY.

Red Lion Hotels Corporation