Cendyn
67 Case Studies
A Cendyn Case Study
Belvedere Hotel, a luxury property in Times Square, faced revenue leakage from rate disparities on online travel agencies (OTAs) that undercut its direct bookings and incurred high commission fees. To address this, the hotel partnered with Cendyn and implemented their Rate Match solution to protect direct-booking rates and restore pricing parity.
Cendyn’s Rate Match automatically checks OTAs when a guest shops the hotel’s booking engine and matches or beats lower prices in real time, creating instantly bookable rates and notifying the hotel of disparities. In an A/B test at Belvedere Hotel, Cendyn’s Rate Match drove a 53% increase in conversion rate, an 82% increase in revenue, a 20% increase in time on site, plus higher transaction counts and average order value.