Case Study: Bellstar Hotels & Resorts achieves 37% increase in website conversions and 48% revenue growth with Cendyn (Pegasus CRS & Booking Engine)

Bellstar Hotels & Resorts success with Pegasus CRS and Booking Engine

Bellstar Hotels & Resorts, a Canadian management company operating six destination resorts with 712 rooms across Western Canada, needed a CRS and booking engine that would let its revenue team execute sophisticated pricing and distribution strategies simply and efficiently. They partnered with Cendyn and implemented Pegasus CRS and the Cendyn Booking Engine to drive more direct bookings and better compete with OTAs.

Cendyn deployed Pegasus CRS and the Booking Engine with features like dynamic pricing, geo-targeting, and an automated best rate guarantee, enabling congruent marketing campaigns across traveler segments. As a result, Bellstar Hotels & Resorts achieved a 37% increase in website conversion rate and a 48% increase in overall revenue, while gaining the ability to target transient vacationers, families, weddings, corporate events, and conferences more effectively.

Bellstar Hotels & Resorts

Eric Gooden

Marketing Manager