Case Study: Beach Terrace achieves 58% more bookings and 52% higher website revenue with Cendyn

Beach Terrace's success with Cendyn's suite of reservation products and digital marketing services

Beach Terrace is a family‑owned, 48‑room luxury hotel in Carlsbad, California that needed to modernize its digital presence to better compete on OTA channels and protect direct revenue. To market its limited inventory and create booking urgency, Beach Terrace turned to Cendyn, using a full suite of products including Booking Engine, Digital Marketing, Pegasus CRS & Distribution, and Website Design & Creative Services.

Cendyn implemented a new website platform integrated with its booking engine and Pegasus CRS, plus a comprehensive digital marketing strategy that levered Dynamic Pricing Rules, Best Rate Guarantee, and Real‑Time Ads to surface real‑time rates and inventory. As a result of Cendyn’s solution, Beach Terrace saw a 58% increase in total bookings and a 52% year‑over‑year increase in website revenue, with significant direct conversion growth.

Beach Terrace

Halei Young

Digital Marketing and Community Manager