Case Study: Althoff Hotel achieves 4.5% conversion increase and 1.147M in revenue with Cendyn's NextGuest CRM

Althoff hotels increases conversions by 4.5%

Althoff Hotel sought to increase direct bookings, reduce distribution costs, boost guest loyalty and improve cross-usage rates. To achieve this, they partnered with Cendyn and deployed the NextGuest (NXG) CRM to enable targeted up-selling and consistent service across confirmation, pre-stay, post-stay and retention communications.

Cendyn implemented NextGuest as a centralized guest experience platform that automates personalized, one-to-one email communications across all touchpoints, driving upsell opportunities and ongoing retention. The program produced a 48% email open rate, a 4.5% increase in conversions and generated 1.147m in revenue.

Althoff Hotel

Martin Stockburger

Vice President, Sales & Marketing