Case Study: Leading New York Hotel doubles conversion rate (114% YOY) with Cendyn's Rate Match

A New York hotel successfully doubles conversion rate with personalized messaging from Rate Match

Leading New York Hotel faced the challenge of converting digitally savvy travelers who expect personalized, dynamic web experiences rather than a one-size-fits-all site. To address this, the hotel partnered with Cendyn and deployed Cendyn’s Rate Match personalized messaging solution (integrated with live rates from Pegasus CRS) to deliver tailored offers and real-time price comparisons that encourage direct bookings.

Cendyn’s Rate Match launched dynamic banners and targeted messaging based on visitor behavior, device, geography and CRM data, automatically matching or beating OTA prices and surfacing offers like “tonight’s rate” and “Best Rate Guaranteed.” The result: Cendyn’s personalized messaging outperformed a leading competitor by 44% and drove a 114% year‑over‑year increase in the hotel’s baseline conversion rate.