Case Study: InterContinental Miami achieves 2,434% ROI for its independent website with Cendyn

2,434% Roi for Intercontinental Miami’s Independent Website

InterContinental Miami enlisted Cendyn to elevate its vanity website and drive more direct bookings. The hotel’s goals were to boost conversion rates and increase revenue attributed to IHG.com by creating a more premium, user-focused online presence.

Cendyn delivered a redesigned, personalization-driven site—using IP-based content targeting and UX improvements—to shift share away from OTAs. The work produced a 2,434% ROI and measurable gains: +6% website visits YoY, +1.2% revenue YoY, and a +43.5% increase in conversion rate YoY.

InterContinental Miami