Case Study: EE cements its position as a network leader with CCGroup’s 5G Standalone launch support

EE secures 46 media pieces and 8x more coverage with CCgroup

EE, the UK's biggest mobile network, faced the challenge of launching its new 5G Standalone network. The goal was to communicate the importance of this advanced technology and its benefits to target media, who had limited understanding of it, while reinforcing the brand's core pillars of performance and reliability. CCGroup was engaged to help execute this communication strategy.

CCGroup worked collaboratively to orchestrate a launch event for EE. The solution included crafting messaging, securing media and analyst attendance, and organizing executive briefings. The impact was significant, resulting in 46 pieces of media coverage, 174 syndicated pieces, and 8x more coverage for EE compared to its competitors' similar launches.

EE