Case Study: Firehouse Subs Stone Park grows catering into its most profitable revenue stream with CaterZen

How Firehouse Subs Expanded Catering into Its Most Profitable Revenue Stream with CaterZen

Firehouse Subs Stone Park franchisee Jay Andrews, who oversees 15 locations, sought to scale his catering operations into a more significant and profitable revenue stream. The challenge was managing growth efficiently without a dedicated system for storing client data, streamlining invoicing, and generating consistent repeat business. To address this, he turned to CaterZen's catering software.

By implementing CaterZen, the franchise gained a CRM to control client data for targeted outreach and a streamlined system for invoicing and promotions. This solution led to tremendous results: catering grew from under 3% to 60% of total sales, labor costs on catering orders dropped by 15–18%, and overall margins increased significantly. CaterZen provided the tools to make catering the most profitable part of the business while safeguarding client information.

Firehouse Subs Stone Park

Jay Andrews

Franchise Owner