Case Study: Southwest Airlines boosts employee sustainability engagement with CataBoom gamification

Southwest Airlines - Customer Case Study

Southwest Airlines sought to increase employee awareness and engagement around its sustainability goals during its 2023 Earth Month initiative. The airline partnered with the vendor CataBoom and utilized its Catapult platform to create an interactive and educational campaign.

CataBoom implemented a collect-and-win game featuring quizzes and puzzles like Pop 2D and Memory to educate employees on the company's sustainability pillars. This solution resulted in high engagement, achieving 575 completed plays per day, 6,746 total collect plays, and 2,281 contest entries for the Southwest Airlines campaign.

Southwest Airlines