Case Study: Southwest Airlines boosts customer engagement with CataBoom

Southwest Airlines - Customer Case Study

Southwest Airlines partnered with CataBoom for their National Wanna Get Away Day promotion, seeking an engaging gamification solution to boost customer interaction and brand loyalty. The vendor, CataBoom, employed its Catapult platform to implement the campaign.

Using CataBoom's Scratch-Off and Instant Reveal game mechanics, the week-long campaign successfully engaged customers with a chance to win travel-related prizes. The solution delivered significant results for Southwest Airlines, including 6.3 million microsite hits, 1.07 million unique players, and 1.65 million games completed, while also gathering valuable customer data.

Southwest Airlines