Case Study: Alaska Airlines boosts ticket purchases with CataBoom gamification

Alaska Airlines - Customer Case Study

The customer, Alaska Airlines, sought to solidify its reputation for customer care and increase engagement, particularly during the Covid pandemic. They partnered with the vendor CataBoom to implement a gamification solution using an interactive game and quiz on their blog channel.

CataBoom implemented a solution that included data collection, a sweepstakes, and an instant win engine to create a Covid-centric campaign. The campaign generated a 10% increase in ticket purchases through the blog, and its ROI paid for the CataBoom platform's cost for the entire year.

Alaska Airlines