Case Study: Vera Bradley drives holiday traffic and engagement with Carusele

Vera Bradley - Customer Case Study

Vera Bradley partnered with Carusele to support its 2018 holiday season marketing goals. The challenge was to drive fashion-focused millennial shoppers to VeraBradley.com and ultimately convert that traffic into sales, while showcasing holiday gifting and travel-friendly products.

Carusele developed an influencer-led social campaign featuring millennial women who created click-optimized content around products like hoodies, pajama pants, and slippers. The campaign exceeded ER benchmarks by 114%, delivered 1.7X the goal for total website clicks, and exceeded CTR benchmarks by 204%, showing that Carusele was effective at driving strong, high-quality traffic to Vera Bradley’s site.

Vera Bradley