Case Study: Vodafone achieves mobile data monetization with CARTO

Vodafone unlocks mobile insights across 625 million customers with CARTO

Vodafone Business, the B2B division of the multinational mobile communications provider Vodafone, faced the challenge of monetizing its vast mobile network data. They sought to create a new B2B solution that could determine human mobility patterns while complying with privacy regulations and presenting insights through an accessible interface. To achieve this, they partnered with the Location Intelligence platform vendor CARTO.

CARTO worked with Vodafone to build a jointly developed solution called Vodafone Analytics. This solution leverages geospatial data to provide insights into human mobility, enabling better decision-making for clients in Tourism, Retail, and Real Estate. The results include a new line of business for Vodafone, accelerating their Big Data capabilities and providing greater value to their enterprise clients, who now use these insights for site planning, catchment analysis, and understanding tourist behavior.

Vodafone