Case Study: Vodafone identifies similar location behaviour patterns for B2B clients with CARTO

Vodafone - Customer Case Study

Vodafone wanted to add "twin area" functionality to its Vodafone Analytics platform so B2B clients could identify locations with similar footfall behavior and uncover comparable patterns by location.

CARTO’s Data Science team delivered a similarity score implementation — computing L2 distances in a principal component space and addressing missing values with an ensemble probabilistic approach — which was integrated into Vodafone Analytics to enable reliable identification of similar-area behaviour.

Vodafone