Case Study: Vodafone achieves better customer journey insights with CARTO

How Vodafone creates Insights from Mobile Data

Vodafone uses location intelligence to better understand where customers are, how they move, and where to expand services such as fiber. Its challenge was improving the accuracy and precision of mobile location data so it could predict customer journeys and deliver better services with CARTO.

CARTO helped Vodafone build technologies and advanced algorithms to turn mobile data into actionable insights. The result was greater ability to predict where people are moving with higher precision, enabling better decision-making and more competitive, customer-focused services.

Vodafone

Raffaele Gricinella

Strategic B2B Marketing Director