Case Study: Salesforce delivers global fertility benefits with Carrot Fertility

Salesforce boosts fertility benefits engagement to 7% with Carrot Fertility

Salesforce, a global customer relationship management platform, sought to extend its fertility benefits equitably to employees outside the U.S. Their initial in-house reimbursement program proved challenging for the HR team, which lacked the medical expertise to audit claims and answer complex care questions. To provide better support and scale this benefit globally, they turned to Carrot Fertility for a specialized solution.

By implementing Carrot, Salesforce gained access to expert global support and a streamlined platform for its employees. The solution provided personalized guidance, vetted local providers, and easy reimbursement, leading to high employee engagement. Measurable results show 7% of eligible employees enrolled, an average of 36 engagements per member, and 94% reporting they would stay with the company longer because of the benefit.

Salesforce