Case Study: AAA Minneapolis boosts travel engagement with Carousel Digital Signage

AAA - Customer Case Study

AAA Minneapolis sought to enhance its main lobby experience and more effectively promote its iTravel Advisor travel agency services to its 205,000 members. The challenge was to move beyond static print ads and use dynamic, visually engaging content to entice customers waiting to see an agent, thereby increasing interest in travel packages and advertised products.

The vendor, Carousel Digital Signage, implemented a large video wall powered by its software and BrightSign media players. The solution dynamically displays travel imagery, videos, and ads, integrated with real-time data feeds. This resulted in considerable visitor dwell times, successfully broadening the travel agency's reach. AAA Minneapolis also benefited from Carousel's user-friendly interface for scheduling and reporting, which streamlined management for the marketing department.

AAA

Linda Snyder

Vice President, Travel and Retail Services