Case Study: Finnair achieves 27% digital cargo distribution with cargo.one

Finnair achieves industry best practice of 27% in digital distribution on cargo.one

Finnair Cargo partnered with **cargo.one** to strengthen its digital distribution strategy and better meet freight forwarders’ growing expectations for fast, self-service booking. Facing a market where digital channels were becoming increasingly important, Finnair wanted a multichannel approach that would improve customer experience without requiring heavy infrastructure investment.

With **cargo.one’s** multi-airline booking platform, Finnair launched a new digital sales channel and quickly saw strong results: within seven weeks, 27% of general and express cargo bookings in Germany and 15% in Finland were coming through cargo.one. The platform helped Finnair reduce friction, improve visibility with customers, and achieve industry-leading digital booking penetration on a third-party channel.

Finnair

Frederik Wildtgrube

Head of Global Sales