Case Study: Permanent General Companies, Inc. builds a data‑driven talent pipeline and improves recruiting with CareerBuilder

Permanent General Companies, Inc. - Customer Case Study

Permanent General Companies (The General), led on talent by Susanne Gross, faced a tight labor market with about 60–90 open roles a month, an average time-to-fill near 65 days, and scattered human-capital data. Hard-to-fill technical roles (e.g., data scientists, scrum masters), the need to shift from passive to active recruiting, and building a reliable talent pipeline compelled the company to rethink its recruiting strategy.

The General invested in employer branding, enhanced benefits and incentives (referral, sign-on and retention bonuses, loan and tuition support, expanded parental leave), campus connections, and active sourcing. Partnering with CareerBuilder — using Source & Screen, Talent Network, Supply & Demand and data tools — helped centralize analytics, build a reusable talent network, improve candidate outreach and remote-hiring confidence, and position the company to make more informed, faster hiring decisions.

Permanent General Companies, Inc.

Susanne Gross

Director of Organizational Development and Talent