Case Study: American Hotel Register Company fills sales roles faster in competitive markets with CareerBuilder

American Hotel Finds Talent in a Competitive Market

American Hotel Register Company, a family-owned hospitality supplier founded in 1865 with 500–1,000 employees, struggled to recruit sales talent outside its Chicago hub. Hiring managers had underestimated the competitive nature of those markets and the time required to fill roles, leading to unmet hiring expectations.

Partnering with CareerBuilder, the company used data-driven tools — Resume Database Pro, Recruitment Advertising and Supply & Demand — to target untapped regions, set realistic timelines, and refine sourcing. The new strategy delivered faster, more efficient hires (including filling a role in under 40 days), lowered costs, and secured leadership buy-in to continue data-led recruiting.

American Hotel Register Company

Deb Semple

Senior Talent Acquisition Partner