Case Study: DocuSign achieves scalable new-buyer trial growth and lower cost per trial with Captora

DocuSign Uses Captora to Scale New Buyer Trials From Organic and Paid Search Channels

DocuSign, the market leader in electronic signatures and digital transaction management, needed to accelerate top-of-funnel growth to meet aggressive pipeline goals. Although they had invested in Eloqua to nurture known contacts, they lacked a scalable approach to attract new, high-quality buyers into the trial process and sought a data-driven partner to prioritize and execute campaigns.

Captora became that partner, launching hundreds of targeted organic search campaigns and highly optimized landing pages, integrating Eloqua forms, and testing content/CTAs to boost conversion. The program drove significant, month-over-month lead growth—organic campaigns in 2014 produced over 50,000 new visits in a 90-day period—lowered cost per trial conversion versus other channels, and set the stage to scale further with paid search.

DocuSign