Case Study: FullStory achieves faster, more transparent commission management with CaptivateIQ

How Fullstory Built a More Strategic Incentives Program with CaptivateIQ

FullStory, a behavioral data company with a distributed sales team, was struggling to manage complex sales compensation plans using a manual, spreadsheet-based process. The approach was time-consuming, prone to formula errors, and gave sales reps little visibility into their earnings, making it hard for the finance team to keep payouts accurate and timely.

By implementing CaptivateIQ, FullStory automated its commission process end to end and gained a flexible, no-code platform for building and adjusting compensation plans, along with tools like a what-if earnings calculator and advanced reporting. With CaptivateIQ, FullStory saved two full days per month on commission tasks, reduced errors, improved seller transparency and trust, and gained better insight to align incentives with business goals.

FullStory

Dan Johnson

Senior Sales Compensation Manager