Case Study: Dr. Schär boosts insights efficiency and advisory capabilities with Caplena

Through Caplena Dr. Schär was able to enhance the skills of their team, amplifying their role as enablers and advisors

Dr. Schär, a food producer for people with special nutritional needs, faced a challenge with its Consumer and Market Insights team being overwhelmed by the volume of open-ended survey responses from its NPS tracker and claim tests. Manually analyzing 20,000 annual verbatims across six markets was tedious, time-consuming, and error-prone, preventing the team from focusing on its strategic goal of becoming internal enablers and advisors.

The solution was Caplena, an AI-powered text analysis tool. This allowed the team to reduce manual effort by up to 90% and shift to a consultancy role, advising other departments on survey setup and analysis. The results included the creation of summarized reports and interactive dashboards, enabling qualitative insights and giving the team the capacity to act as enablers for the entire company.

Dr. Schär