Case Study: IWD boosts innovative retail insights with Caplena

How to grow with a brand-new AI-based service while strengthening image as an innovative agency

IWD Market Research, a midsized agency serving retail clients, faced the challenge of building a new AI-based Speech-to-Text feedback service for point-of-sale data. They struggled to find suitable software partners that could be seamlessly integrated into their novel workflow and meet the high-quality standards their customers expected, particularly for the critical step of coding the transcribed text.

By implementing Caplena as their AI coding provider, IWD gained a solution that offered both state-of-the-art machine learning and control over the coding process. This allowed them to achieve very high, consistent coding quality tailored to the retail niche. The results were significant: the service is now used regularly by more than two dozen clients, fortifying IWD's position as an innovative agency. Furthermore, participant willingness to provide feedback increased to more than 85%.

IWD

Eleonora Paul

Business Analyst