Case Study: Factworks cuts open-ended analysis turnaround time in half with Caplena

Factworks has been able to cut the turnaround time on their open-ended analyses in half

Factworks, a boutique market research agency, faced the challenge of efficiently analyzing open-ended feedback from their tech and finance clients. While innovative and award-winning in quantitative research, they sought a smart, automated solution for unstructured text data that was both user-friendly and highly accurate, as existing tools lacked the necessary collaboration features and precision. They turned to the vendor Caplena for a verbatim coding solution.

By implementing Caplena, Factworks significantly streamlined its analysis process. The solution provided constantly improving AI, seamless collaboration features, and flexible code frame adjustments. The primary result was that Factworks cut the turnaround time on their open-ended analyses in half, enabling them to deliver insights faster to their clients. Using Caplena also resulted in substantial cost savings compared to employing external manual coding agencies.

Factworks

Pia Helen Kampf

Research Consultant