Case Study: England Rugby improves fan and player survey analysis with Caplena

England Rugby use Caplena for their large-scale fan and player surveys understand the sentiment and topics that people are expressing in their long-form comments

England Rugby, the national governing body for rugby in England, faced a significant challenge in analyzing the extensive open-ended feedback from its annual surveys of 7,000 players and volunteers. The manual analysis process was too time-consuming and inefficient, preventing the organization from effectively understanding its members' experiences. To solve this, they turned to the feedback analysis platform Caplena.

By implementing Caplena, England Rugby automated its data processing while retaining manual quality control. The platform's AI seamlessly learned rugby-specific jargon, allowing for accurate categorization of feedback. This solution saved the team valuable resources, enabling them to focus on addressing member needs and using insights to support strategic goals like hosting the 2025 Women's World Cup and growing participation in the sport.

England Rugby

Tory Clarkson

Insights Manager