Case Study: Telefónica achieves faster global sales collaboration with Capgemini and Salesforce Cloud CRM

Telefónica - Customer Case Study

Telefonica Multinational Solutions, a provider of global telecommunications services, required a new, flexible CRM system for its international sales team that was accessible across all time zones and devices. They partnered with vendor Capgemini to implement a solution using the salesforce.com platform to address this challenge and integrate social media communication.

Capgemini implemented the salesforce.com-based CRM, which included opportunity tracking and social features via Chatter, in an extremely short timeframe of just two weeks for the initial demonstrator. The solution was so successful that Telefonica's management was quickly convinced, leading to full acceptance by the sales team. Capgemini linked its payment to the project's success, and the new system is now considered a pilot for integrating further sales departments across the Telefonica group.

Telefonica

Per Lodbrok

Director