Case Study: Salesforce achieves global brand consistency and 66% lower design costs with Canva

Salesforce reduces cost per design by 66% with Canva

Salesforce, a global leader in cloud-based software, faced a significant challenge in maintaining brand consistency across its vast social media presence, which spanned over 140 accounts in 22 regions. Their team struggled with outdated fonts, accessibility issues, and a lack of a streamlined approval process, leading to off-brand assets. To address this, they turned to the vendor Canva and implemented its Enterprise product.

Using Canva Enterprise, Salesforce leveraged the Brand Kit and Templates to ensure global brand alignment. This solution provided a clear approval workflow and enabled regional teams to easily localize content. The results were substantial: Canva helped Salesforce achieve a 63% increase in design production and a 66% reduction in cost per design, saving significant time and resources while ensuring a unified brand voice.

Salesforce