Case Study: Vidyard boosts freemium user activation with Candu onboarding flows and in-product checklists

Vidyard streamlines freemium onboarding with Candu in 2-step flow

Vidyard, a provider of video tools for sales and marketing teams, faced the challenge of activating new freemium users as it transitioned to a product-led growth strategy. To improve user engagement and conversion, they partnered with Candu to enhance their onboarding experience.

Candu's solution involved optimizing Vidyard's two-step onboarding flow and in-product checklist. The improvements included personalizing the welcome survey to segment users and reframing calls-to-action to highlight user benefits, such as suggesting relevant video templates. While specific metrics are not provided in the text, the implemented strategies were designed to increase user activation and adoption by embedding contextual guidance directly into the product experience.

Vidyard