Case Study: Loud Rumor achieves better lead tracking and client results with CallTrackingMetrics

How this Advertising Management Agency Gets their Clients “Killer Results”

Loud Rumor, an advertising management agency focused on AdWords and Facebook Advertising for small businesses, needed a better way to track phone leads from its clients’ campaigns. To measure lead quality beyond form submissions, Loud Rumor turned to CallTrackingMetrics for call tracking and call recording.

CallTrackingMetrics gave Loud Rumor visibility into which ads drove calls, why people were calling, and how well leads were handled over the phone. The data helped optimize campaigns and improve results, including 32 quality phone leads for a blinds, shutters, and drapery client, a 60% first-call close rate for a dentist, and 19 calls with 63% quality leads for a dog trainer.

Loud Rumor

Mike Arce

Founder