Case Study: Long Fence achieves 49% call-center conversion and 10% YoY revenue growth with CallTrackingMetrics

How Long Fence and Home migrated their call center to the cloud

Long Fence, founded in 1945, is a national leader in the commercial and residential fence industry. As the brand grew, their legacy setup—hard-wired desk phones and a decade-old rented call-tracking service that never evolved—couldn’t scale with their needs. They needed modern telephony, ownership of tracking numbers, and granular reporting to support nationwide growth.

They moved to CallTrackingMetrics, porting their numbers, replacing hardware with a cloud contact center, consolidating vendors, and adding call tracking, sourcing, SMS, and analytics with hands-on support. The switch boosted call center conversion from 30% to 49% and drove a 10% year-over-year revenue increase, while improving productivity and marketing attribution.

Long Fence and Home

Sami Badra

Marketing and Call Center Manager