Case Study: Lice Clinics of America achieves 70% growth in calls and leads and 50% texting cost savings with CallTrackingMetrics

How Lice Clinics of America Uses Texting Automation to Connect with Customers Faster

Lice Clinics of America, the largest lice clinic network with 300+ clinics in 35 countries, needed better visibility into how national advertising drove calls and leads across roughly 200 U.S. franchise locations (each with multiple phone numbers). VP Jessica Eddowes sought a solution that could tie campaign performance to specific clinics and integrate with systems like Google Ads, Facebook and offline lead uploads to quickly evaluate and optimize marketing.

They implemented CallTrackingMetrics for advanced reporting and integrations plus automated texting for appointment requests. The platform enabled fast, consistent customer notifications, reduced texting costs by about 50% (from two cents to one penny per text), and helped drive a 70% increase in calls and leads since adoption, with plans to roll the texting system out across all franchises.

Lice Clinics of America

Jessica Eddowes

Vice President Digital & Ecommerce