Case Study: Gutter Helmet achieves better marketing campaign optimization with CallTrackingMetrics

How CTM Helped Gutter Helmet Optimize their Marketing Campaigns

Gutter Helmet, a home improvement company, needed a better way to know which marketing channels were actually generating phone leads and sales. With CallTrackingMetrics, they sought call tracking and reporting tools to bring clarity to their multi-channel advertising and stop relying on guesswork.

CallTrackingMetrics implemented tracking numbers, call reporting, and routing features that let Gutter Helmet attribute leads to specific campaigns, identify strong-performing regions, and optimize spend. The company also used CTM’s call queues to build an after-hours remote call center, improving customer service and saving thousands in overhead while gaining clearer visibility into missed calls, agent performance, and lead conversion.

Gutter Helmet

Delphin Thebaud

Manager