Case Study: Compound gains 300% better visibility into digital campaigns with CallTrackingMetrics

How CTM Gave my Client 300% Better Visibility into their Digital Campaigns

Compound, a digital strategy consultancy, worked with an industrial products company that was spending heavily on Google Ads but could not prove whether the spend was generating new business. The company had basic web analytics and form tracking in place, but no way to track inbound phone calls, which were the main way customers in their industry communicated. This made it impossible to connect marketing activity to CRM results or understand which channels were actually driving leads.

CallTrackingMetrics was implemented across the client’s digital channels to identify call sources from paid search, organic search, direct traffic, and social media, while also feeding call metadata into Salesforce. With CallTrackingMetrics, the client achieved 100% segmented call attribution, a 300% increase in visibility, and generated as many leads in one month as they had in the entire previous year. The improved reporting also helped them measure ROI, reduce wasted spend, and improve sales training through call recordings.

Compound